YouTube may be getting ready to push the envelope of online video advertising even further. Accoring to the folks over at Mashable, YouTube may soon be experimenting with big ads and captions. The idea is that premium content would draw premium viewers who would be inclined to check out premium video ads.

As an advertising professional who is usually resentful of being advertised to, I can say that I like the idea so long as the ads remain specifically targeted to me based on the content I’m viewing.

Read the whole article here: Big Ads and Captions to Make YouTube More Like… TV!