By Dylan Highsmith, DotLot Editor, The Buddy Group

Ok, so we know how best to optimize content for mobile video, but how does the average person get their content distributed? Currently, when you think of mobile video, one of the first names that comes to mind is Verizon’s V-Cast. V-CAST is a mobile network for Verizon Wireless phones that delivers media to its users for a subscription fee. V-CAST typically streams between 400-700kb/sec and streams can be saved to a phone or memory card.

Initially, when V-CAST was launched, it only offered video clips from major TV networks such as NBC, soon after smaller cable networks started to follow. What is most interesting, is the new addition of the V-CAST channel ‘Net’s Best’. This channel provides content from some of the top video hosting sites on the web such as YouTube, Maxim, Break.com and Revver.

YouTube’s deal with V-CAST is currently a limited-time only deal and the content consists of videos from YouTube’s Most Popular tab from its website, so to get on V-CAST through YouTube, your video would have to appear on the Most Popular tab of YouTubes site. Revver however, has a slightly different approach.

Revver, like YouTube is a video hosting site. What’s unique about Revver is that it shares all ad revenue roughly 50/50 with you – it’s content creators. With V-CAST, as mobile video doesn’t include advertising – content creaters share the subscription fees that Verizon pays for access to the content.

What is unique about Revver’s approach to V-CAST is that their content that appears on V-CAST is not simply taken from their most popular tab, but rather picked out of submissions.

In order to be considered for V-CAST, when uploading video to Revver you must opt to participate in the Revver Mobile Distribution opportunities. From there, fifty new videos are chosen by V-CAST each week. Revver’s website has a few basic guidelines of what kind of videos they are looking for:

Videos should be between 30 seconds and two minutes long.

• No pornography
• No copyrighted music (not even in the background)
• No depictions of crime or drugs
• No advertising or prominent brand logos
• Only videos in English can be accepted.
• Videos shot at a distance won’t be accepted — it needs to be decipherable on a small screen!
• Watch out for text — that screen makes small text really really tiny.
• Please avoid mentioning religious or political views.

One thing of particular note is that Revver and V-CAST don’t seem to like branding. They are looking for media that is purely entertainment. As the content on V-CAST is paid for by users through a subscription fee, this makes sense – and is an extra thing to keep in mind when creating content that you may want to be distributed through mobile media.