http://blog.dotlot.com Where your digital media starts! Wed, 01 Feb 2012 17:55:01 +0000 http://backend.userland.com/rss092 en On the internet, a one minute video is never exactly one minute. While traditional broadcast or web pre-roll video placements might occasionally force your hand into creating for a 5, 10, 15 or 30-second window, the vast majority of internet distribution channels allow for complete freedom from ... http://blog.dotlot.com/story-is-once-again-king/ In its simplest terms, augmented reality (AR) is the merging of computer-generated imagery within a real-world environment. The most common examples of AR are found on broadcast sporting events. Yellow first down at American football games and world record positions at swimming event are all superimposed onto video to give ... http://blog.dotlot.com/awesome-augmented-reality-apps/ The results are in, and I’m proud to announce that The Buddy Group has won eight 2010 Telly awards! For those of you who are unfamiliar with the Telly Awards, they honor the very best local, regional, and cable television commercials and programs, as well as the finest video and ... http://blog.dotlot.com/the-buddy-group-wins-8-tellys/ We need it yesterday. We always need it yesterday. A common theme in post production is that high-end creative must be produced on a tight deadline. Few things are more frustrating than waiting on an After Effects render while the clock is ticking loudly in the background. Like many post-production ... http://blog.dotlot.com/building-an-ikea-helmer-render-farm/ Defining what I'm shooting while I'm shooting is always one of the key challenges of documentary-style filmmaking. It's not that I don't plan for my shoots, it's just that the reality of a given situation generally presents itself as different from even the most educated guesses. At some point, the ... http://blog.dotlot.com/the-first-few-shots/ File this one under: Stuff I Can Finally Tell You We did it! We finally launched the Hot Wheels Custom Motors Cup interactive game on YouTube and the Mattel Hot Wheels site. In its first few weeks alone the game has garnered over 350,000 views - and that's just on YouTube! We've ... http://blog.dotlot.com/hot-wheels-custom-motors-cup-launches/ We're working on a super cool project in DotLot right now. It's for a major brand. It involves stop motion animation. Lots of it. And it's super cool. But I can't tell you about it until it launches in a couple of weeks. What I *can* tell you is that to date, we have used ... http://blog.dotlot.com/stuff-i-cant-tell-you-yet/ The Buddy Group held a pumpkin carving contest at lunch today. Five departments each worked together to make an entry for the competition. The winners will be announced at lunch tomorrow. DotLot's entry... Client Services carved an homage to our CEO, Pete Deutschman... Hello? Is it Dev you're looking for? (Lionel Richie courtesy ... http://blog.dotlot.com/pumpkin-carving-contest-at-tbg/ It finally aired, so now we can share it with you here! This is the PSA that Mike edited for the Death Valley Fund. If you want to see it on TV, it will air on KCET right before National Parks Episode 5 on Thursday night. If you're setting your ... http://blog.dotlot.com/death-valley-fund-psa/ We just found out that the PSA that DotLot Director Mike Kirsch edited for the Death Valley Conservancy will air on Tuesday, September 28th, right before the third episode of Ken Burns's new National Parks Series. The commercial will air at 7:58pm on KCET, right before "National Parks: The Empire of ... http://blog.dotlot.com/death-valley-psa-to-air-this-week/