Last month, DotLot™ teamed up with The Buddy Group and Deutsch to produce a series of rich media ads to help boost the launch of the Madden ‘09 game bundle that was released with a special edition PSP. The long list of involved clients included Sony, EA, Madden and the NFL.

It was a great shoot, which we shot on July 29th - the same day of the recent California earthquake. We built scaffolding in our studio, suspended stuntmen from the ceiling and captured it all with the RED ONE camera. It was a really challenging project that involved almost our entire company.

We thought it would be a good idea to shoot a little behind the scenes footage, so we hired Dave Gaw of Capra Media to follow us around for the day. This is what he came up with…

Great job, Dave! Thanks for making such a great video about the shoot.