DotLot™’s most recent shoot was an exciting one – we shot an ad campaign for the PSP/Madden ’09 game bundle that was released this week. One of the creative executions involved an excited fan who lowers his buddy over the edge of their stadium seating section to grab a special edition blue PSP from the field below. To accomplish this shot, DotLot™ worked with a stunt crew to rig an actor from the ceiling of our main sound stage. He then climbed over a piece of a scoreboard that we built and was lowered by wires to the floor below where he picked up the PSP. We shot the whole thing using the RED One camera in full 4K mode.

An interesting production note: We shot the video elements on July 29^th, 2008 which was the day of the “Great SoCal Earthquake of July 29^th, 2008”. (Look it up – it’s in the history books.) Our rigging and stunt team was actually in the air on the scaffolding when the earthquake hit, but they were able to get everyone down safely and after a 10 minute break to wait for aftershocks, they were right back up in the air. Huge props to the whole team!

Here are some pictures from this very successful shoot.