We need it yesterday. We always need it yesterday. A common theme in post production is that high-end creative must be produced on a tight deadline. Few things are more frustrating than waiting on an After Effects render while the clock is ticking loudly in the background. Like many post-production facilities, DotLot generally has a limited amount of time to deliver beautiful videos augmented with amazing graphics. Even though our computers are fairly powerful, we use of dozens of video layers and plugins at once, which taxes our poor little 8-core processors to the edge of their capabilities. By putting our heads together with our amazing IT tech Aziz, we were able to construct a solid render farm at a fraction of the cost of most high-end professional solutions.

For the uninitiated, a render farm is a group of networked computers that help to speed up render time by sharing the workload. For instance, a 30-second commercial has 900 frames. If each frame takes 2 minutes to render, then a single computer would require 1800 minutes, or 30 hours to complete the job. With multiple computers working together, each one can tackle a single frame at a time and then take the next frame in queue when it is done. If you have a five-node farm, that very same render would be completed in one-fifth of the time, or just 6 hours. In a world of looming deadlines, this makes a huge difference.

Our render farm journey started at Ikea. Sort of. A while back, Aziz sent me a link to a blog post about a guy who had built a multi-core Linux cluster using DIY parts and an Ikea Helmer cabinet. (To be fair, Obscured Clarity actually credits this guy for coming up with the original idea.) Prior to seeing this post, we had assembled a five-node render farm using old workstations that were left behind when systems were upgraded. It was a decent solution, but having five big Dell towers in a small edit bay made a lot of noise and heat and wasn’t very practical. This Helmer idea seemed to be a great alternative - we could build cheap, bare-bones systems; connect to them through our network; and they would take up less space than a single tower. Good deal!

Our plan was to split up the work - Aziz would set up the computers while I modded the case. His first task was to order all the parts for the computers. Since this project was somewhat experimental, we decided to start small with three render nodes, figuring we would add more later. Here was our buy list from NewEgg.

We originally ordered 3.5″ drives - DON’T DO THIS!  The Helmer is only big enough to fit 2.5″ laptop drives. We returned the 3.5″ drives and ordered up some spiffy Western Digital Scorpio Black 160GB 2.5″ hard drives.

With all the parts in hand, Aziz set out to build the master drive, from which we would clone all the others. He installed Windows XP and the After Effects render module and then added all of our plugins and fonts. (We primarily use Red Giant’s Trapcode Suite and Knoll Light Factory.)

While he worked on that, my first task was to head out to Ikea to buy the Helmer. It’s available in a few colors (silver, white and red) but since we were building a render farm I decided it would be appropriate to go with the barn-red version.

Like most Ikea stuff, the basic build was pretty easy. The hardest part was cutting holes in the back of each drawer for the PSU and cooling fan.

Word to the wise - if you’re using a Dremel, be sure to use an appropriate routing bit for metal. I burned through a few wood routing bits before I finally realized that there was a bit made specifically for metal routing.

Once the rear panels are cut and the screw holes are drilled, you can mount your PSU and fan.

All that’s left to do after that is to slit the label holder on the front panel of the drawer so that you can fold it back to allow for a little extra airflow over the CPU.

The next step was to build the three systems into their drawers. Aziz used Clonezilla to make identical copies of the master drive.

In order to avoid issues with the bottom of the motherboards touching the metal surface of the shelf, we cut insulating sheets out of the tops of the motherboard boxes. High tech, I know!

With a handful of zip ties we were able to get the cables under control without having to cut any of the extra ones away.

We added a switch so that we could connect all of the systems to our network.

And our Pièce de résistance is our patent-pending screwdriver power switch. We had planned to order some lighted power switches that we were going to add to the front of each drawer, but there was a problem with the order and we needed to build the farm, so we went super low-tech and decided to forego any physical switch at all. We literally said “screw it” and picked up a nearby phillips head driver instead.

In this shot you can see the CPU fan is finally up and running…

We assigned each of the three render nodes a unique, static IP, and using the Windows Remote Desktop Connection feature, we were able to connect to each one from our primary edit system.

It worked like a charm!

Now all of our renders are three times as fast as they used to be. In the near future, we plan to expand our farm to a full six systems. Eventually, we might even add additional Helmers to make our rendering lives even better.

–Mike

File this one under: Stuff I Can Finally Tell You

We did it! We finally launched the Hot Wheels Custom Motors Cup interactive game on YouTube and the Mattel Hot Wheels site. In its first few weeks alone the game has garnered over 350,000 views - and that’s just on YouTube!

We’ve been dying to tell you all about this project, but we had to keep it all top secret until after the official launch. It’s out there in the world now, though, and if you haven’t already seen this interactive game, you should check it out.

The concept is pretty simple - you pick the vehicle you want to race with and then you pick the accessory that you think will give you the best shot at winning the next race. There are three races overall and you get to pick a different accessory for each race. Watch out though, because the other cars get to pick new accessories, too, and everyone wants to win!

We shot every frame of this video in stop-motion animation. The prep, which included concept generation, storyboarding, planning, set construction and the stage build took six weeks. The shoot took a month. For those of you who like production trivia and fun facts, here are a bunch of numbers that went into this project…

26 days of production
9181 frames captured
1 minute 16 seconds average to shoot each individual frame
88 individual camera angles shot
3 expensive movie light bulbs burned out
2 expensive lighting control boards burned out (but fixed under warranty!)
85 pounds of sugar used
150 pounds of sand used
2 tripods hot glued to the floor
98,511 individual files totaling a 641GB project

Sometime in the next week or so we expect to have a behind the scenes video completed that will highlight all of the work that went into bringing these cars to life. For now, you can play the game on YouTube and tell all your friends about it!

–Mike

We’re working on a super cool project in DotLot right now.

It’s for a major brand.

It involves stop motion animation. Lots of it.

And it’s super cool.

But I can’t tell you about it until it launches in a couple of weeks.

What I *can* tell you is that to date, we have used north of 85 pounds of granulated sugar and over 150 pounds of sand as set dressing.

I can also tell you that granulated sugar retails for approximately $0.50/lb. The biggest bag of sugar that Ralphs carries is 10lbs, but Albertsons stocks 25lb mega-sacks.

In case you were wondering.

– Mike

The Buddy Group held a pumpkin carving contest at lunch today. Five departments each worked together to make an entry for the competition. The winners will be announced at lunch tomorrow.

DotLot’s entry…

Client Services carved an homage to our CEO, Pete Deutschman…

Hello? Is it Dev you’re looking for? (Lionel Richie courtesy of our Development team.)

Audience Engagement gave us this social media message…

And our fancy designers came up with this inverted gem…

Happy Halloween!

– Mike

It finally aired, so now we can share it with you here! This is the PSA that Mike edited for the Death Valley Fund. If you want to see it on TV, it will air on KCET right before National Parks Episode 5 on Thursday night. If you’re setting your tivo, be sure to record the show before the Ken Burns doc, too, because the spot actually airs at 7:58pm.

Or, watch it in High Def by clicking here!

– DotLot

This is a short BTS clip that I shot this morning as we were prepping for our Western Digital shoot. I’m on a quick break right now and then it’s back to shooting!

–Mike

This month we celebrated July 1^st as Happy DTS 7.1 Day! “Give me 7.1 surround sound or give me complete silence”.

http://www.celebratesevenone.com/

Celebrate 7.1 on 7/1! from DTS Digital Entertainment on Vimeo.

DotLot played the producer role and called on some of our finest crew to shoot this production. We had the chance to work with some amazing talent: Fred Willard, Lou Wagner, Richard Horvitz, Robbie Troy, John Pollow along with some talented DTS buddies. This was a quick one day shoot which took plenty of preparation. We all had a great time on-set and off-set!

Even the Agoura Hills Mayor Denis Weber got into the act by proclaiming July 1^st to be “DTS 7.1 Day” in honor of their cutting edge 7.1 surround sound audio technology.

Also … signup and be a part of this celebration as DTS is given away Blu-Ray Discs, Playstation 3 and a 7.1 audio system! Go on and have some entertainment!

Recently I’ve been exploring and learning about Twitter. What is this thing? How can Twitter benefit me? Like most people, I had signed up at one point but hadn’t done anything with it after that.  What’s its purpose and why should I spend any more of my valuable time on it when I already have email, a smart cell phone and FaceBook?

So I started by learning a little more about it in plain English. Thanks to CommonCraft,  I got a simple and clear understanding of Twitter’s function and uses.

I love the action hands with the cutout pictures. It makes the message so clear as it’s not distracted with typical heavy graphics and digital sprinkles of eye candy. From this video I started to understand its basic uses. I began to follow people of interest from a variety of areas: video production, social media, friends & family (of course), public servants, and some celebrities, why not?

I’ve come to see that little messages lead to interesting and hard to find information. For instance, @mashable Reading: “10 Golden Rules of Social Media” - http://bit.ly/4by3vD. Or other entertaining pages: “Three Wolf Moon!”, fun Amazon reviews : http://bit.ly/s8gVL.

So now the question is, how can I take advantage of this tool for DotLot and myself? One way I’ve begun is to search the chatter on Twitter for what other production companies are talking about or sharing.  For example: @nilsbreckoff: Cranking up for another fine day of video production, or @Xcelus: We are putting two new marketing scripts into video production. A JR Golf video and ecommerce video.

Lastly I’ve found little nuggets of information that is very useful that has been right under my nose. For instance check out the Speech Search from Adobe.

Moving forward I can see myself using Twitter to research companies we’re doing business with or are targeting. This little bit of information will give me more insight to the target audience, the users and the advocates, and see what messaging is getting a good response and what’s not working. Our job as media professionals is to help our clients connect with their audience in the best way possible.

I’ve leave you with this last bit I found on Twitter from @carloguillot. I think all media production people can relate to this video:

You can find me @NBHaus.

DotLot is excited to put on an a mini-series event of fun, targeted discussions about online video and its’ uses: entertainment, new media statement, advertising, communication, etc. Some tentative topics include, top online videos and why, top V-loggers and what makes them effective, what’s viral?, and developing online genres.  Plans are being formed, material is being collected and lunches will be planned.

So stay tuned as these events are set to begin sometime in mid-April and re-occur once per month (unless demand changes). We’ll keep you posted as more information is developed. This ought to be entertaining!

Recently our DotLotDigtialStudios YouTube account was invited by ScenicVideos to become friends. In looking at their content I was delighted and surprised at what I found. They have developed a channel for meditation and relaxation with nature scenes in HD and a soothing soundtrack. What struck me at first was the simplicity of the content was actually relaxing to me. Normally, in my YouTube journeys I’m bombarded with images I sometimes can’t share with my daughter. In this case I was stopped by the majestic tranquility of the moment. And that is what this channel was created for, “to meditate and relax for stress management and a quick break during the day”.

Another interesting aspect is the invitation to download the video and music for FREE. In today’s world of hard economics and squeezing out every penny, I was happy to see the free internet is still active. All you need to do is credit him and you’ve got your content. So how do people feel about this open content and sharing of footage?

Last thought about this channel and content is that if you have your computer hooked up to your flat screen monitor you’ve got instant artwork and something to relax and ponder.

So let’s take the time. Sit back and watch Mother Nature’s art in motion. Thanks for the invite ScenicVideos!