We’re working on a super cool project in DotLot right now.

It’s for a major brand.

It involves stop motion animation. Lots of it.

And it’s super cool.

But I can’t tell you about it until it launches in a couple of weeks.

What I *can* tell you is that to date, we have used north of 85 pounds of granulated sugar and over 150 pounds of sand as set dressing.

I can also tell you that granulated sugar retails for approximately $0.50/lb. The biggest bag of sugar that Ralphs carries is 10lbs, but Albertsons stocks 25lb mega-sacks.

In case you were wondering.

– Mike

The Buddy Group held a pumpkin carving contest at lunch today. Five departments each worked together to make an entry for the competition. The winners will be announced at lunch tomorrow.

DotLot’s entry…

Client Services carved an homage to our CEO, Pete Deutschman…

Hello? Is it Dev you’re looking for? (Lionel Richie courtesy of our Development team.)

Audience Engagement gave us this social media message…

And our fancy designers came up with this inverted gem…

Happy Halloween!

– Mike

It finally aired, so now we can share it with you here! This is the PSA that Mike edited for the Death Valley Fund. If you want to see it on TV, it will air on KCET right before National Parks Episode 5 on Thursday night. If you’re setting your tivo, be sure to record the show before the Ken Burns doc, too, because the spot actually airs at 7:58pm.

Or, watch it in High Def by clicking here!

– DotLot

This is a short BTS clip that I shot this morning as we were prepping for our Western Digital shoot. I’m on a quick break right now and then it’s back to shooting!

–Mike

This month we celebrated July 1^st as Happy DTS 7.1 Day! “Give me 7.1 surround sound or give me complete silence”.

http://www.celebratesevenone.com/

Celebrate 7.1 on 7/1! from DTS Digital Entertainment on Vimeo.

DotLot played the producer role and called on some of our finest crew to shoot this production. We had the chance to work with some amazing talent: Fred Willard, Lou Wagner, Richard Horvitz, Robbie Troy, John Pollow along with some talented DTS buddies. This was a quick one day shoot which took plenty of preparation. We all had a great time on-set and off-set!

Even the Agoura Hills Mayor Denis Weber got into the act by proclaiming July 1^st to be “DTS 7.1 Day” in honor of their cutting edge 7.1 surround sound audio technology.

Also … signup and be a part of this celebration as DTS is given away Blu-Ray Discs, Playstation 3 and a 7.1 audio system! Go on and have some entertainment!

Recently I’ve been exploring and learning about Twitter. What is this thing? How can Twitter benefit me? Like most people, I had signed up at one point but hadn’t done anything with it after that.  What’s its purpose and why should I spend any more of my valuable time on it when I already have email, a smart cell phone and FaceBook?

So I started by learning a little more about it in plain English. Thanks to CommonCraft,  I got a simple and clear understanding of Twitter’s function and uses.

I love the action hands with the cutout pictures. It makes the message so clear as it’s not distracted with typical heavy graphics and digital sprinkles of eye candy. From this video I started to understand its basic uses. I began to follow people of interest from a variety of areas: video production, social media, friends & family (of course), public servants, and some celebrities, why not?

I’ve come to see that little messages lead to interesting and hard to find information. For instance, @mashable Reading: “10 Golden Rules of Social Media” - http://bit.ly/4by3vD. Or other entertaining pages: “Three Wolf Moon!”, fun Amazon reviews : http://bit.ly/s8gVL.

So now the question is, how can I take advantage of this tool for DotLot and myself? One way I’ve begun is to search the chatter on Twitter for what other production companies are talking about or sharing.  For example: @nilsbreckoff: Cranking up for another fine day of video production, or @Xcelus: We are putting two new marketing scripts into video production. A JR Golf video and ecommerce video.

Lastly I’ve found little nuggets of information that is very useful that has been right under my nose. For instance check out the Speech Search from Adobe.

Moving forward I can see myself using Twitter to research companies we’re doing business with or are targeting. This little bit of information will give me more insight to the target audience, the users and the advocates, and see what messaging is getting a good response and what’s not working. Our job as media professionals is to help our clients connect with their audience in the best way possible.

I’ve leave you with this last bit I found on Twitter from @carloguillot. I think all media production people can relate to this video:

You can find me @NBHaus.

DotLot is excited to put on an a mini-series event of fun, targeted discussions about online video and its’ uses: entertainment, new media statement, advertising, communication, etc. Some tentative topics include, top online videos and why, top V-loggers and what makes them effective, what’s viral?, and developing online genres.  Plans are being formed, material is being collected and lunches will be planned.

So stay tuned as these events are set to begin sometime in mid-April and re-occur once per month (unless demand changes). We’ll keep you posted as more information is developed. This ought to be entertaining!

Recently our DotLotDigtialStudios YouTube account was invited by ScenicVideos to become friends. In looking at their content I was delighted and surprised at what I found. They have developed a channel for meditation and relaxation with nature scenes in HD and a soothing soundtrack. What struck me at first was the simplicity of the content was actually relaxing to me. Normally, in my YouTube journeys I’m bombarded with images I sometimes can’t share with my daughter. In this case I was stopped by the majestic tranquility of the moment. And that is what this channel was created for, “to meditate and relax for stress management and a quick break during the day”.

Another interesting aspect is the invitation to download the video and music for FREE. In today’s world of hard economics and squeezing out every penny, I was happy to see the free internet is still active. All you need to do is credit him and you’ve got your content. So how do people feel about this open content and sharing of footage?

Last thought about this channel and content is that if you have your computer hooked up to your flat screen monitor you’ve got instant artwork and something to relax and ponder.

So let’s take the time. Sit back and watch Mother Nature’s art in motion. Thanks for the invite ScenicVideos!

We took a trip out to Vegas to visit DTS at CES where we were able to see our three commercial spots featured prominently.

Each spot was given its very own display area!

UltraPC

Broadcast

At the Broadcast display they also turned some of our animation into print materials…

Car Audio was also on display…

DTS also put together a 15-minute presentation that showed off several of their technologies, including the brand new 11.1 audio format. For their demo of UltraPC they chose to use our UltraPC spot. Each viewer had their own pair of headphones that they were able to use for the UltraPC demo. It’s an amazing technology - two speaker or headphones truly sounds like full surround sound. Here’s a group of audio professionals and journalists watching the demo.

CES is always an amazing show that features great new technologies. DotLot was proud to be part of it.

Here’s one more cool shot. The video for this Kodak display was shot entirely on the DotLot green screen stage in Irvine.

For even more on CES, see this Buddy Blog post on the conference.

– Mike

You may remember that a few months back DotLot™ rented both its stages out to Visionlogic for a music video shoot featuring the Luminaries. Their new video has been released and besides being a super catchy song, it also shows off the versatility of DotLot Digital Studios really well.

If you need a great place to shoot a video or you just want some peace, then give us a call or send an email to dotlot [at] thebuddygroup [dot] com.

– Mike