Archive for the 'Equipment and Technology' Category

Adobe to release CS4

Coming this fall … Adobe is going to release the next installment of its production suite, CS4. And after learning about some of the updated features, I have to tell you I’m quite excited. Here are some of the new or enhanced features I found most entertaining.

After Effects (AE), added several features making it even more user friendly while opening your creative genius with more tools. For instance you now have the ability to use adjustment layers like you do in Photoshop. Very nice! Also you can use the advanced clone tool to remove video blemished or add elements to your production. Adobe’s website mentioned filling a stadium of people which was fitting for DotLot and TBG as we just worked on the Madden ’09 rich media advertising. Here’s another great feature … import FLV files directly into AE. How many times have you wanted to edit or import a FLV into your production? There are so many other new and enhanced features that I implore you to look at. After Effects is an even more powerful than before.

Another Adobe tool we use often is Premiere. Here are some of the new / enhanced features YOU should be aware of: native tapeless workflow for RED, Panasonic P2, Sony XDCAM, and AVCHD. This is an awesome timesaver for us and keeps the content in its truest form. Premiere added per-sequence settings to mix content with different editing and rendering setting for each sequence. It’s something we ALL have been waiting a long time for. You can now edit multiple clip’s effects, speed/duration and transitions, all in one instance, another great timesaver. Import FLVs, cool! Blu-ray authoring. Finally, here’s a rather interesting one, automatic transcription generation with speech-to-text analysis where Adobe uses a built-in speech-to-text analysis to create a XMP metadata which allows you to make corrections to transcription. You’ll just have to see for yourself.

This blog is not the place to review all the awesome new tools Adobe has updated and enhanced. But I will tell you that with all these new features, you will see Adobe gaining more ground in the post production world, especially in online videos. Now have fun and explore all that Adobe can offer your productions.

Google gets into the browser market with CHROME

September 03rd, 2008 | Category: Broadband Video, Equipment and Technology, Fun Stuff, How To

Google has now entered into the browser world with its deployment of Chrome. At first it takes a little getting used to as the toolbars are now incorporated into the whole interface. But, what I think Google does best is how they use videos to walk you through how the browser works and what to look forward to. This form of explanation through illustration is ideal for all us visual types. Check it out: How To’s

There are several interesting features you might want to take a look at. For instance, dynamic tabs allow you to rearrange your tab’s order, move it to create its own window, and drop it back in to consolidate windows. It reminds me of Adobe’s new interface where you can create new windows for bins or tools as well as place them in the same window for tab navigation. It makes a cleaner interface and over crowding with toolbars and other nonsense we all download.

Another interesting feature is the “Incognito Mode”. It allows you to browser the web without storing a record on your computer. Now there’s an interesting use of browser technology. Now I can check the scores with peace of mind.

Google set out to create a browser to run on today’s complex web application better. Being a participant in this digital media space, one has to wonder how this new browser is going to handle all the other pitfalls of creating web pages with video, Flash, Flex, Air, Papervision, etc.  Overall, I’m very excited of this new entrant and I’ll be testing its limits to see if it retains my default browser award. Has anyone been using Chrome and want to share their experiences with us?

YouTube Continues to Test Ad Strength

August 29th, 2008 | Category: Broadband Video, Equipment and Technology, Industry News

YouTube may be getting ready to push the envelope of online video advertising even further. Accoring to the folks over at Mashable, YouTube may soon be experimenting with big ads and captions. The idea is that premium content would draw premium viewers who would be inclined to check out premium video ads.

As an advertising professional who is usually resentful of being advertised to, I can say that I like the idea so long as the ads remain specifically targeted to me based on the content I’m viewing.

Read the whole article here: Big Ads and Captions to Make YouTube More Like… TV!

DotLot Explores the Sony XDCAM EX-1

August 28th, 2008 | Category: Equipment and Technology, Making Good Web Videos

We have used several different formats for shooting video. We own a Sony Z1-U and have fought the HDV battle for a long time. Over the past year or so, though, we have also shot extensively with the HVX-200, the RED ONE and several small consumer style cameras, such as the Canon HV-20 and the Flip. We are working hard to identify the perfect production workflow for acqusition for online distribution.

After having attended an LA area reseller’s seminar on the camera we had initially been unimpressed. Recently, though, our friends at Hollywood Press TV let us borrow their Sony EX-1 for some tests.  The results changed our perspective on the camera. We’re still getting acquainted, but at first glance we know that the camera can shoot 1080p at 24 and 30fps. It can shoot overcrank and undercrank. It has a fairly intuitive menu. The footage looks amazing! We struggled a little bit with some missing frames in After Effects, but assuming there is a fix for that, I think we may have found a great all-purpose camera for web production.

Who out there has used this camera? What has your experience been? If you have shot with this camera and used it for keying, web, or just about anything else, send a comment to let us know if it was a good camera for you.

Sony EX-1 HD Camcorder