Recently I’ve been exploring and learning about Twitter. What is this thing? How can Twitter benefit me? Like most people, I had signed up at one point but hadn’t done anything with it after that.  What’s its purpose and why should I spend any more of my valuable time on it when I already have email, a smart cell phone and FaceBook?

So I started by learning a little more about it in plain English. Thanks to CommonCraft,  I got a simple and clear understanding of Twitter’s function and uses.

I love the action hands with the cutout pictures. It makes the message so clear as it’s not distracted with typical heavy graphics and digital sprinkles of eye candy. From this video I started to understand its basic uses. I began to follow people of interest from a variety of areas: video production, social media, friends & family (of course), public servants, and some celebrities, why not?

I’ve come to see that little messages lead to interesting and hard to find information. For instance, @mashable Reading: “10 Golden Rules of Social Media” - http://bit.ly/4by3vD. Or other entertaining pages: “Three Wolf Moon!”, fun Amazon reviews : http://bit.ly/s8gVL.

So now the question is, how can I take advantage of this tool for DotLot and myself? One way I’ve begun is to search the chatter on Twitter for what other production companies are talking about or sharing.  For example: @nilsbreckoff: Cranking up for another fine day of video production, or @Xcelus: We are putting two new marketing scripts into video production. A JR Golf video and ecommerce video.

Lastly I’ve found little nuggets of information that is very useful that has been right under my nose. For instance check out the Speech Search from Adobe.

Moving forward I can see myself using Twitter to research companies we’re doing business with or are targeting. This little bit of information will give me more insight to the target audience, the users and the advocates, and see what messaging is getting a good response and what’s not working. Our job as media professionals is to help our clients connect with their audience in the best way possible.

I’ve leave you with this last bit I found on Twitter from @carloguillot. I think all media production people can relate to this video:

You can find me @NBHaus.